Yahoo is an online media company whose search engine was once the most popular in the world. It has since fallen behind Google and other competitors, but they are trying to get back on top with its new products and services.
Yahoo Increases Its Market Share
Yahoo reached a 5 year high in its US search market share. Mozilla and Yahoo brokered a deal making Yahoo the default search engine for Mozilla’s Firefox web browser. Based on recent search statistics from StatCounter we see a change in the US Search share. Within a month Yahoo realized a 1.8% increase in its search share after the Mozilla deal.
This jump may be very temporary as some users are expected to switch their browser’s default setting back to Google.
Why Is Yahoo Growing Faster?
There are a number of reasons for Yahoo’s growth rate. First, Yahoo has a large market share in China. Second, it has a very high market share in Europe and Japan. Its website is well-organized with many useful features like email service, stock market information, and weather forecast which can be accessed with just one click on the home page links. Yahoo also has a popular finance page and also regularly posts videos on YouTube.
Conclusion
Yahoo is not as popular as it once was but, it’s still a relevant online media company. Yahoo has a variety of verticals that are popular, such as technology, sports, and finance. Marketers can leverage their audience for marketing campaigns. Running ad campaigns on Yahoo may be still worthwhile as they may be less competitive than Google Ads.
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