Paid Search Marketing

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Pay-per-click (PPC) search advertising also known as paid search, allows your business’s website to be immediately seen on the search engine results pages.

If you casually browse the internet you will interact with paid ads.  Paid Search Ads are often labeled as sponsored links and are often displayed at the top of the search engine results pages. These links are shown based on the users’ search engine query. You are either billed based on impressions or when a user clicks on your links.

Pay-Per-Click Advertisements are offered on Google, Yahoo, Bing, and Facebook. The most heavily used of these are Google Ads. The major benefit of using pay-per-click marketing is the ability to track and evaluate your online search marketing campaign. PPC ads allow you to target your potential customers based on the demographics of your clientele.

The services provided are:

  • Keyword research – an important part of PPC campaigns. It’s the process of finding the most relevant keywords to use in your content, including headlines, meta descriptions, and ad copy.
  • Ad Tracking – to measure the performance of an advertisement in order to make sure that it has been successful. The success of an advertisement can be measured by the number of clicks it received, the number of conversions it generated, or any other metric that is agreed upon before launching the campaign.
  • Ad Optimization – using analytics to understand what users are doing on your website and then adjust your ads accordingly.
  • Ad Copywriting

Feel free to get in touch if you are interested in starting a paid search marketing campaign. To learn more about pay-per-click advertising read our blog posts on paid search marketing.

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