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Pay per click (PPC) search advertising also known as paid search, allows your business’s website to be immediately seen in the search engine results pages.
You may have seen companies use pay-per-click advertisement when using search engines. PPC advertisements are often marked as sponsored links and are displayed at the top of the search engine results pages. These links are shown based on the selected keywords that a user enters in the search engine. You are either billed based on impressions or when a user clicks on your links.
Pay-Per-Click Advertisements are offered on Google, Yahoo, Bing, and Facebook. The most heavily used of these are Google Adwords. The major benefit of using pay-per-click marketing is the ability to track and evaluate your online search marketing campaign. PPC ads allow you to target your potential customers based on the demographics of your clientele.
The services provided are: