Is a DIY Website Right For Your Business?

Is a DIY Website Right For Your Business?

Knowing how to code is no longer necessary to getting a website up and running. With a number of DIY website builders entrepreneurs can create their own web presence without hiring a professional web developer. Not all DIY website builders are the same. I often find...
Above The Fold in Web Design

Above The Fold in Web Design

The concept of above the fold began in print marketing. The biggest marketers of print was the newspaper industry. There’s one thing that they knew about was how to get their papers sold. Once a Newspaper or magazine was on the tiered newspaper shelf, it had to...
Using chatbots to increase engagement.

Using chatbots to increase engagement.

Managing multiple social media channels is a challenging task. We’ve all seen the benefits of social media. However, engagement on social media is necessary to running a successful social media campaign. Liking, following, commenting, and messaging customers...
Writing Effective Copy: KISS

Writing Effective Copy: KISS

KISS: This is an acronym for keep it simple stupid. You have probably heard this phrase before. Whether it be in English or art class. This principle is best applied in marketing. In digital marketing you have a very limited amount of time to connect with your...
Benefits of Google Ads for Small Businesses

Benefits of Google Ads for Small Businesses

By now, many small business owners have heard about the importance of digital marketing. What many are curious about is what marketing channel to start investing in. After all, they’ve heard about the benefits of social media, search engine optimization, deal...