The first thing to know is that SEO is not going anywhere anytime soon. It’s still an integral part of marketing and business strategies. But, the methods are changing.
In 2022, there will be more focus on organic search results, user experience, and content marketing strategies. SEO strategies will have to be more focused on the user experience and less on keyword stuffing.
Top 3 SEO Strategies to Dominate Your Market Share
1. Focus On What You Do Best
As a company, you should be focused on what your organization does best and outsource the tasks that would be better handled by professionals.
As the digital marketing landscape changes, so does the way businesses need to be run. With so many new channels to advertise on and so much information to keep up with, it can seem overwhelming for a business owner. Outsourcing your digital marketing activities is a strategic way to stay on top of all the changes and give yourself more time to focus on other aspects of your business.
Whatever your organization’s strong suit is continue to scale up and own your strong presence. Delegate the tasks that would be better handled by professionals.
Social media has become an integral part of marketing and customer service. It has also become the most difficult aspect of digital marketing to manage. If you are a small business, you might not have the resources necessary to properly execute social media marketing. Outsourcing your social media efforts can free up time for you to focus on your business’s other needs.
The benefits of outsourcing your social media efforts are that you have access to experts who can handle all aspects of the campaign, including content planning, customer care service, and analytics reporting.
If your business is growing and you can’t keep up, it’s time to outsource. There are many talented professionals that are able to complete tasks for you at a fraction of the cost.
2. Optimize Your Site for Mobile Devices
Optimizing your site for mobile devices is a must in today’s mobile-first world. Half of the webs traffic is from mobile devices. Marketers expect this number to continue to rise for years to come as internet of things, wearables, and spread of internet access is made more readily available.
Mobile-first design is a web design approach that focuses on the smaller screens of mobile devices rather than the larger screens of desktop or laptop computers. It means designing content so that it renders well on any type of screen rather than using CSS media queries to adjust the layout accordingly.
Mobile-friendly sites are faster and easier to use on small screens, which can result in higher rankings on search engine results pages (SERPS).
3. Generate Quality Content
High quality content that provides value will often rank higher and serve the customer better. A strong content marketing strategy will allow you to outshine the competition. Put customers first and focus on their needs and the reward will follow.
Blogging – is an excellent way to share your expertise with a larger audience, build your personal brand, and create valuable backlinks to your website or blog.
Video – generate more views, shares, and leads than any other type of content. Video marketing is a great way to increase your reach and market your products or services to an audience who prefers to watch rather than read.
The benefits of video marketing are numerous:
- Increased brand awareness
- Increased customer engagement
- Improved conversion rates
- Lower cost per lead (CPL)