Why is the HTML Sitemap of Your Website Important?

Written by Daniel Ferrigon

October 23, 2020

HTML Sitemap

A sitemap is a map of website pages that helps visitors and search engines navigate your website.

There are two types of sitemaps HTML and XML sitemaps.

HTML sitemaps are primarily for website visitors. While XML sitemaps primarily guide search engines to discover and crawl your web pages.

Most websites simply use XML sitemaps for search ranking, but HTML sitemaps are also important. Here’s why.

1: Helps in Organizing Large Websites

Your website typically runs into hundreds of web pages, including product or service pages. The quickest shortcut to reach a destination page is the HTML sitemap.

2: Projects the Purpose of Your Website

An HTML sitemap is essentially a content map that can enhance your website’s value to your target audience. The keywords included in the sitemap can improve your website’s search engine optimization techniques, thereby resulting in better website ranking.

Using anchor texts in the sitemap can also contribute to an improvement in website SEO via inter-links.

3: Guide Search Engine Spiders to Navigate Your Website

Every website needs to be crawled by search engines, in order to get indexed on the search engine for online visibility.

An HTML sitemap can also help this process.

4: Reveals Web Architecture

HTML sitemaps are similar to the blueprint of your architectural project. It revels the structure and the underlying linkages of your website.

5: Improve Search Engine Visibility

Often, search engine spiders will not crawl all the pages on your website.

If your website has a well-planned sitemap, then the likelihood of all the pages being crawled increases, resulting in improved search indexation, and visibility.

6: Help in Inter-linking

Using an HTML sitemap, you can optimize your website to highlight preferred pages as authoritative pages. Interlinking other pages to these pages becomes easier.

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Kim Novo
12:50 15 Nov 19
Daniel been maintaining my website for several years now. Awesome job and always willing too help out!!!Thank you... Daniel!!!read more
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04:58 08 Nov 19
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Robert Dinan
Robert Dinan
03:47 08 Nov 19
Daniel is a true professional in his space.Knowledgable, on time and innovative.5 Stars!!!!
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Amanda Carter
15:17 12 Jul 18
I'm so grateful to have found Daniel, with Ferrigon Media. He has done wonders with SEO for my business. He also... redid my business website last year and I love the new look and professionalism of it. He is readily available if I ever have an issue and quickly responds to any concerns I have. I would highly recommend him without hesitation!read more
Mimi Moreno-Torok
Mimi Moreno-Torok
21:28 01 Jun 17
Daniel is extremely talented, timely and fantastic to work with. His customer service is impeccable. He gets what we... are trying to do and he has made us the most beautiful designs that I ask for and more! Every project we work on together is better than the last. I will continue to call on him for all of my designer needs. Thanks Daniel!read more
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