What is Search Engine Optimization?

Written by Daniel Ferrigon

September 10, 2013

What is SEO & Why is it Important?

Recently I was asked what is SEO (Search Engine Optimization). I explained it’s basically organizing your website to cater to your customers so you can be found in search engines such as Google.

Search Engine Optimization

When a potential customer is looking to find your business they will most likely use a search engine such as Google or Yahoo. They are either going to type in a business name, a phrase, or a combination to include a city name perhaps. For example: “Sarasota Lawyer” might be a term they type in the search bar. Then on the search results page they scan the first page then the second if they haven’t found what they’re looking for on yahoo or google’s first page.

With Search Engine Optimization our main goal is to get your page listed on the first page of the search results. Unfortunately this is not an easy task or a task that can be completed overnight. Any professional that promises overnight success is not being truthful. One way for you to obtain an instant leg up on the competition is through Pay-Per-Click campaigns, which you’d pay the search engine for good exposure.

If you need help assistance with Search Engine Optimization for you company feel free to contact me. I also offer free consultation to any potential clients.

Thanks,
Daniel Ferrigon

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Ferrigon Media
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Kim Novo
Kim Novo
12:50 15 Nov 19
Daniel been maintaining my website for several years now. Awesome job and always willing too help out!!!Thank you... Daniel!!!read more
Liliya Kent
Liliya Kent
04:58 08 Nov 19
Excellent and Reliable !!!
Robert Dinan
Robert Dinan
03:47 08 Nov 19
Daniel is a true professional in his space.Knowledgable, on time and innovative.5 Stars!!!!
Amanda Carter
Amanda Carter
15:17 12 Jul 18
I'm so grateful to have found Daniel, with Ferrigon Media. He has done wonders with SEO for my business. He also... redid my business website last year and I love the new look and professionalism of it. He is readily available if I ever have an issue and quickly responds to any concerns I have. I would highly recommend him without hesitation!read more
Mimi Moreno-Torok
Mimi Moreno-Torok
21:28 01 Jun 17
Daniel is extremely talented, timely and fantastic to work with. His customer service is impeccable. He gets what we... are trying to do and he has made us the most beautiful designs that I ask for and more! Every project we work on together is better than the last. I will continue to call on him for all of my designer needs. Thanks Daniel!read more
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