The Importance of Email Marketing for eCommerce

Written by Daniel Ferrigon

June 24, 2022

black and gray digital device

Email marketing is one of the most effective ways to market your products and services. It is one of the most cost-effective marketing methods, and it is also an easy way to keep in touch with your customers.

The goal of email marketing is to generate leads, increase brand awareness, and strengthen customer relationships. It can also help you to promote your products and services, as well as drive traffic toward your website.

What is Email Marketing?

Email marketing is the process of sending emails to a list of people who have provided their email addresses in order to receive commercial messages from a company.

A common misconception about email marketing is that it is an outdated, inefficient, and expensive form of marketing. But this couldn’t be further from the truth. Email marketing provides you with the opportunity to engage with your customers and send them valuable information about your products and services, which can increase sales.

Boost Sales With Email Marketing

Email marketing is a powerful tool. With the right strategy, it can help you boost your sales and grow your business. Companies are using email marketing to communicate with their customers and prospects on a regular basis. It is one of the most preferred channels for marketers to reach out to their target audience. According to a report by Statista, about 82% of US organizations use email marketing as part of their digital marketing mix.

Source: Statista

Benefits of Email

There are plenty of benefits to using email marketing as part of your eCommerce strategy. Email marketing can help you reach a wider audience, build relationships with customers, and convert prospects into buyers.

The benefits of email marketing are enormous. It allows you to target a specific audience with personalized messages, which means that you can send a message that will be more relevant to them. You can also send out different messages at different times of the day or week, which means that you’ll always be reaching your customers when they’re most likely to engage with your message.

Your customers are getting smarter with their technology. They might not have a computer at home, but they may have email on their cell phones. And they are most likely checking it on the go.

Tools to Use

There are several email marketing service providers that specialize in email marketing. Many people like to use what they call email “autoresponders.” These are emails that are sent to the customer after they contact your business. When a set of variables are met those emails come back automatically when the customer needs them, such as when they’re looking for more information or wanting a follow-up with their purchase. Autoresponders can be set up with most email service providers.

Google Mail and Yahoo Mail are free email services that offer some marketing features. If you would like a more robust suite of email marketing services, then you can use a third-party service provider such as Mailchimp, Constant Contact, or AWeber. You can integrate these services with your website and a mail client, such as Outlook or Apple Mail.

Popular Email Marketing Software to Try:

  • Mailchimp – MailChimp is one of the most popular tools for managing email lists and sending emails as well as newsletters. It has many useful features like A/B testing, follow-up campaigns, and automation.
  • ActiveCampaign
  • Mailup
  • Sendinblue – SendinBlue is a tool that helps you send better emails by making them look great on mobile devices and by automating some tasks like following up with people who haven’t opened or clicked on your previous messages.
  • Campaign Monitor
  • Convertkit
  • SendGrid


Email marketing is one of the most cost-effective ways to market your product or service. Compared to other forms of marketing, it’s inexpensive and easy to set up. Email marketing is also an excellent way to reach out to your customers. It is a direct and personal way of communicating with your customers. It can help you build a relationship with them, and it can also help you increase the likelihood of making a sale.


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