Ten Facts Every Marketer Should Know

Written by Daniel Ferrigon

August 1, 2016

Online Marketing Facts

Marketers are constantly on the go, juggling multiple tasks and projects. If you’re not careful, you can get overwhelmed and lose sight of what’s important. So before you head into your next meeting or brainstorming session, take a few minutes to review these ten facts.

Online Marketing Facts

1. Combining SEO techniques and PPC campaigns yields better results

When we tailor our digital marketing strategies and campaigns to include both SEO and PPC, two things happen; first we are maximizing the conversion opportunities with whatever traffic we generate, and secondly, we are positioning our list for the best results.

A study published on Business2Community showed that there is 25 percent increase in clicks and 27 percent rise in profits when we incorporate both PPC and SEO techniques as compared to using it singly.

We get more exposure on the search engine results pages (SERPs) and combining keyword data.

2. Position on Google Search Results matters

The position of a website on the Google search results page has been the most important factor in determining how successful a website is.

This is because users are more likely to click on websites that are at the top of the Google search results page and this can result in an increase in traffic and leads for businesses.

Those keywords we rank number one in Google, earn us 33 percent of clicks. The second, third, and fourth positions get all of 63 percent, and the rest gets 4 percent as reported by Business2Community.

As much as we are after getting to position one, we should also stop and realize the impact of our current position.

3. Long-tail keywords are best

Long-tail keywords are the most effective, as half of all search queries contain four or more words. A recent study published by Wordstream showed that most of the search terms had four words or even more.

Long-tail keywords are the best because they are more specific and targeted than the head keywords. They attract a more focused audience that is more likely to convert.

This is because long-tail keywords have less competition, which means that it is easier to rank for them.

People use long-tail keywords when they want to find something specific, like a product or service that they need.

For example, if someone wants to buy a new vacuum cleaner, they will search for “best vacuum cleaners”. This would be an example of a short-tail keyword search.

Meaning that long-tail keywords could be a spectral band we’ve been waiting for in Online Marketing. Such keywords are getting popular and have less competition and as a result, lower costs.

4. Local SEO is must-have

Local SEO is a must-have for any business that wants to grow. It’s an effective way to get in front of your target audience and make sure that you are visible in the search results.

Local SEO is one of the most important aspects of digital marketing. It can help you reach your target audience and get more visibility on search engines for your business.

It’s not just about having your website optimized for local search, it’s about making sure that people see you when they are searching for a product or service in your area.

Encouragingly, 72 percent of people, who found a business through a local search within five miles nearby, shopped regularly in that store, according to a study by Wordstream. We should claim our Google Business page by submitting our name, phone number, and address. Adding your business to local directories will help your local SEO efforts.

5. Navigation and speed matter

Navigation and speed matter when it comes to digital marketing. The user’s experience should be intuitive, easy, and fast, otherwise, they will not be willing to stay on the page.

We have seen that people are getting more impatient with waiting for a page to load and are abandoning it before it is finished loading. This has led to an increase in bounce rate for websites. In this competitive age, a website’s bounce rate can make or break the business.

67 percent of visitors using mobile devices will leave a site if its navigation is poor. Shockingly, while 72 percent of them will exit if the site loads slower (search engine watch).

6. Mobile-friendly websites are a must-have

Search conversion is 15 percent higher on mobile as compared to desktop. Desktops searches though, perform 10 percent better than social traffic (freely).

The concept of a mobile-friendly website is not new, but it is becoming more and more important for businesses to have a mobile-friendly website. In a world where people are constantly on the go, having a site that is mobile-friendly will ensure that you are not missing out on potential customers.

Mobile phones have become an integral part of our lives and with the rise of smartphones, they are no longer just used for making phone calls. In fact, many people use their phones to browse the web, check emails or search for information – all things that can be done on a desktop computer.

A mobile-friendly website will make sure that your site displays properly on any device – whether it be a desktop computer or smartphone.

7. Americans are getting ‘social.’

Social media is a powerful tool for digital marketing. It is a great way to connect with your customers and potential customers and it can help increase brand awareness.

We have all heard of social media and know that it is a powerful tool for digital marketing, but do we really know how this tool can be used to help increase brand awareness?

Digital marketers are using social media in many different ways to help their brands grow. One way that people are using social media to drive traffic back to their website is by creating contests or promotions on their social channels. This tactic has been shown to be very effective because people will share the contest or promotion with their friends and family members who may not have seen the post in the first place. The more people who see the post, the more likely they are going to visit the brand’s website.

Social media users in America have increased to 28 percent from 27 percent (Global Web Index).

8. More than half of Americans use social media

In the past, marketing was targeted at a specific audience. This is no longer the case. Marketing has shifted to social media and we are all targeted by it.

Social media has become such an integral part of our lives that more than half of Americans use it on a daily basis.

70 percent of U.S. residents are using at least one social network and, more than 50 percent use two or even more (Via Statista).

9. Use social to target Millennials

Social media is the best way to reach out to Millennials and it is a cost-effective marketing strategy. It has become an essential part of digital marketing campaigns.

Social media gives you access to your audience’s thoughts, feelings, and opinions. You can also use it to target your audience better by using social listening tools like Google Alerts or Twitter Search.

A whole 90 percent of Millennials are already using social networking sites. 35 percent of those above 65 years are using it also (Pew Research Center).

10. We should invest in blogging

We should invest in blogging because it is an effective, low-cost marketing tool that can generate leads.

The most popular blogging platforms are WordPress and Blogger.

A blog is a website that serves as a personal journal, company newsletter, or another informational site. Blogs are usually updated on a regular basis with new content such as text posts and pictures.

Businesses that are already taking advantage of blogging have 434 percent more indexed pages than those that don’t (Search Engine Land).


Digital marketing is a growing field that has evolved rapidly in the last few decades. It has opened up new opportunities and new challenges for marketers. Social media was a major player in the rise of digital marketing, because it allowed marketers to use their content to reach out to customers on a much larger scale and with more ease than ever before. Mobile devices have changed how people interact with content, which means marketers have had to adapt their strategies accordingly. With the many different types of promotion channels available for use, know what works and how it best compliments your companies marketing strategy.

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