Cultivating Customers the Social Way

Written by Daniel Ferrigon

February 9, 2017

Cultivating Customers the Social Way

When choosing to use social media to engage with customers management are faced with the uncertainty of the effectiveness of its use. Traditional methods of marketing and customer service are well known. However, social media marketing and networking are new concepts for many organizations. Management and the organization must analyze their return on investment from social media based on their conversion rates. An organization wanting to use social media to connect with their customers must train their staff on how they want their Brand/Company represented. An organization must have the technology available to use social media. A dedicated computer and staff member may be needed.

The main advantage of using social media for advertising, brand building, market research, and customer service is the cost. All of the major social media networks are free for businesses to join. Social networks are very popular with internet users and is where many spend a lot of online time. An organization can piggyback off this user base and place their message in front of their loyal and potential customers.

Networks like Twitter allow a company to tweet a poll and get feedback from their customers about a product. In comparison with mailing a survey and waiting for a reply letter, the poll on social media is much more effective. Companies can use what users are posting statuses, or reviewing for their market research. Social networks have a treasure trove of information that can give insight into what consumers are interested in.

Unfortunately most organizations don’t use social media well. Many companies are still learning how to best capitalize from their social presence. Companies have to be patient while trying to understand how to best use social media for their organization.

TomTom used social media to help streamline their research and development process and product development. This allows them to interact with drivers and get ideas on product features and to troubleshoot products. Best Western uses social feedback to find areas of improvement that will impact their guest’s recommendations.

All companies should use Facebook and Twitter for customer service and marketing. Using social media will help increase the company’s brand exposure and help improve customer loyalty. With using social media companies are capable of being connected with their customers where they are. Getting your message in front of loyal customers is easier to do on websites such as Facebook or Twitter. Various kinds of companies are suited to use these platforms for their customer service or marketing. Suitable customer service and marketing techniques must be tailored to the organization’s service model.

Innovative Website Design

Building professional innovative websites that are modern, eye catching and user friendly.

Call (941)564-7948 for a quote today!

Ferrigon Media
5.0
Based on 7 reviews
powered by Google
Kim Novo
Kim Novo
12:50 15 Nov 19
Daniel been maintaining my website for several years now. Awesome job and always willing too help out!!!Thank you... Daniel!!!read more
Liliya Kent
Liliya Kent
04:58 08 Nov 19
Excellent and Reliable !!!
Robert Dinan
Robert Dinan
03:47 08 Nov 19
Daniel is a true professional in his space.Knowledgable, on time and innovative.5 Stars!!!!
Amanda Carter
Amanda Carter
15:17 12 Jul 18
I'm so grateful to have found Daniel, with Ferrigon Media. He has done wonders with SEO for my business. He also... redid my business website last year and I love the new look and professionalism of it. He is readily available if I ever have an issue and quickly responds to any concerns I have. I would highly recommend him without hesitation!read more
Mimi Moreno-Torok
Mimi Moreno-Torok
21:28 01 Jun 17
Daniel is extremely talented, timely and fantastic to work with. His customer service is impeccable. He gets what we... are trying to do and he has made us the most beautiful designs that I ask for and more! Every project we work on together is better than the last. I will continue to call on him for all of my designer needs. Thanks Daniel!read more
See All Reviews

WordPress Training Courses

Learn how to build a complete website with one on one instruction.

Related Articles

Why is the HTML Sitemap of Your Website Important?

Why is the HTML Sitemap of Your Website Important?

A sitemap is a map of website pages that helps visitors and search engines navigate your website. There are two types of sitemaps HTML and XML sitemaps. HTML sitemaps are primarily for website visitors. While XML sitemaps primarily guide search engines to discover and...

Our Response To Coronavirus

Our Response To Coronavirus

The economic effects of COVID-19 has left some area businesses shuttered. We have worked with several local restaurants with helping them prepare for the upcoming changes. Restaurants that never dealt with pickup and delivery orders were scrambling to make changes....

7 Must Do Steps Before Launching Your Website

7 Must Do Steps Before Launching Your Website

On the verge of launching your new website? Just because you've completed your website design, added some great content, and tested its functionality doesn't mean you should launch it. There are many other things that you should go over before finally launching your...