Google Universal Analytics

Written by Daniel Ferrigon

November 10, 2014

Universal Analytics – Make That Extra Move!

What is Universal Analytics?

“Universal Analytics is a set of technological innovations that improves the way data is collected and processed in Google Analytics.”

It is the decoding ring that follows the clues to the buried treasure in your company’s data. It translate all different devices and channels in a single language that you can understand.

The Evolution of Google Analytics

Google Universal Analytics

Why haven’t you upgraded yet?

  • Most are unsure of the benefits?
  • Comfortable with Google Analytics?
  • Technical updates are intimidating?

Universal Analytics Benefits

  • Universal Analytics enables you to break down walls between screens, points and channels. It connects the dots between interactions on your site and gives you the ability to view customers and visitors at a granular level.
  • It’s the missing link that tells you the number of times an item was added to a shopping cart on your eCommerce website.
  • Lessen reporting and analysis time
  • Offers in depth insights on internal promotions such as content spots and banners. Ex. Number of customers that interact with your banners.
  • Cross Domain Tracking – tracking visitors across URLs. With Google Analytics, this would need to be done manually. Universal Analytics takes away the human component.
  • Some account configurations are moved to the admin settings, but with Google Analytics code snippets must to be used.
  • Tracking across devices and environments. Universal Analytics ties desktop, tablet and mobile from a single customer or visitor using a Universal ID.
  • Universal Analytics is a syntax change.

Statistics

Google Universal Analytics Usage Statistics

How To Upgrade In 3 Simple Steps

  1. Check your upgrade status
  2. Update your property settings
  3. Update your page code

For more information on Google’s Universal Analytics visit: https://support.google.com/analytics/answer/2790010?hl=en.

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04:58 08 Nov 19
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Robert Dinan
03:47 08 Nov 19
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15:17 12 Jul 18
I'm so grateful to have found Daniel, with Ferrigon Media. He has done wonders with SEO for my business. He also... redid my business website last year and I love the new look and professionalism of it. He is readily available if I ever have an issue and quickly responds to any concerns I have. I would highly recommend him without hesitation!read more
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21:28 01 Jun 17
Daniel is extremely talented, timely and fantastic to work with. His customer service is impeccable. He gets what we... are trying to do and he has made us the most beautiful designs that I ask for and more! Every project we work on together is better than the last. I will continue to call on him for all of my designer needs. Thanks Daniel!read more
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