The Importance of Search Engine Optimization

Written by Daniel Ferrigon

February 13, 2014

Why is Search Engine Optimization Important?

Potential customers are waiting to find you!
Before making spending decisions 89% of consumers are turning to Search Engines first. They are using search engines to compare prices, location, services, and products either from home, on the road, and sometimes in-store.

Importance of SEO

Just because you have a website does not mean that you’ll rank well or ever be found. If you’re in profitable business chances are you have competition. You’re missing opportunities when consumers are finding your competitor’s website instead of your site. An optimized website will give you the competitive edge to rank well in search engines like Google, Yahoo, or Bing.

It’s not enough just to be able to find your website by searching your business name. This is especially important for a newly established company. Consumers will be searching for related goods, services, and companies. Most internet users are able to find related searches on the first page of the search engine’s results page. If your offerings (products/service) are not ranking on the first page of Google chances of being found by your target audience is very low.

Effective search engine optimization of your website will provide your website with organic traffic. Paid search ads, such as Google adwords can also provide a great source of traffic. However, the traffic received from pay per click campaigns can become costly and ongoing. A great SEO campaign can greatly reduce the costs incurred in pay per click campaigns as well.

You created your website with a purpose! Without search engine optimiation it will be much harder to acheive the goals that you have set for your website. If the purpose of your website is to attract visitors and convert them into either leads or sales, then search engine optimization is essential to your success.

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