Image Alt Tags: Why It Matters

Written by Daniel Ferrigon

October 28, 2019

The Awesome Alt Attribute: What is it? How to use it? Secret SEO booster?

What is it?

The alt attribute is a Hypertext Markup Language(HTML) attribute that provides alternative information for HTML elements. If a web image does not load properly, overall user experience suffers. As a result, web browsers place alt text as the alternative to the intended image.

How to use it?

The alt tag is inserted into the image tag. It’s best used when an image contributes meaning to the current page.

Format:
alt=”[insert text here]”

Example:

The alt tag is used to describe the image.

Tips to avoid errors:

  • ALWAYS surround alt text with either single or double quotations.
  • DO NOT insert a space before or after the equal sign.
  • Is It Relevant For SEO?
  • A picture tells 1,000 words, but the search engines don’t have eyeballs.

If an image is crisp and clear, to humans, the photo is of high quality. For search engines to understand images they use the alt attribute. If an alt attribute is highly descriptive while being concise, search engines will love you! They would be able to recognize the image topic and relevance.

Images do not always load, therefore the addition of alternative text is a must for a better user experience. Content must be understood by both users and web crawlers.

The alt attribute is seen as insignificant and is commonly overlooked. For this reason, if you were to properly utilize the alt attribute, your content will have that edge over the majority that leaves it out. More importantly website visitors with vision impairments cannot see the website’s images. Adding the alt tag and descriptive text around the image helps add context to these hidden images.

Tip: To further maximize your seo, be sure to incorporate your target keywords in the alt text as well.

Search engine optimization is your professionalism to search engines. The more professional you appear, the more likely they will recommend what you have to offer. In terms of image seo, think of the alt attribute as beams to a skyscraper. Without it there is no support.

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