The concept of above the fold began in print marketing. The biggest marketers of print was the newspaper industry. There’s one thing that they knew about was how to get their papers sold. Once a Newspaper or magazine was on the tiered newspaper shelf, it had to compete with he noise. With only half of the front page visible how does a customer make an instant choice?
When visiting a website oftentimes the complete screen is not visible. To view all the page contents you have to scroll down on the page. They always say a first impression is the best impression. Within the first 5 seconds of your customers is making a judgment of what type of services or goods that they can expect from your business. Placing unique content “Above the Fold” will grab users attention to the website’s most important information.