So you finally decided to implement SEO into your marketing strategy. Now it’s time to hire an SEO expert to help. Of course, I would love for you to hire me. Here are some helpful tips on choosing the right person for the job.

First, familiarize yourself with current SEO trends and techniques. Know what your goals are and have clear expectations of what you’ll accept as a success. If you’re only acceptable outcome would be ranking #1 on Google, you’re in for a surprise.